Institute for International Research

Breaking News! Peter Guber, the CEO & Chairman of Mandalay Entertainment Group, has just agreed return for a second year in a row and deliver a keynote address at next month's NACCM- Customer's 1st Conference (The North American Conference on Customer Management). Mr. Guber will share his passion for the art of storytelling in his keynote address entitled "Ah Ha! The MAGIC is Story". During his anecdotal-type speech, he will show leaders how to use the power of the oral narrative to propel their business initiatives and led their company to success.

NACCM Customers 1st Conference, taking place Nov. 16-19 at the Disneyland Hotel in Anaheim, CA, is the first event of its kind. Leveraging its five years history as the largest and most prestigious conference on customer management, this event has been completely transformed to service the needs of the attendees so that each and every person creates a personalized experience to help them grow both professionally and personally. This immersion event is complete with "beyond the podium" learning fieldtrips into Disneyland Parks, meetings outside the hotel, mega keynotes like Joe Torre (Manager, LA Dodgers) and Keith Ferrazzi (Author of Never Eat Alone), and best-in-class interactive corporate case studies. For more information on the MEGA event with the Neighborhood feel, go to www.iirusa.com/naccm.